ENTRIES closed on February 14th, 2018 for The Loyalty Magazine Awards 2018
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An electronic downloadable copy of the Call for Entries 2018 is available here on the Loyalty Magazine Awards website, and it will also be published as an insert in the printed Loyalty Magazine. Subscribe now to ensure you receive your copy in the post.
About the categories 2018:
It’s not possible to stand still, so The Loyalty Magazine Awards continue to grow and change. For 2017 we welcomed entries from the Indian subcontinent and we are widening the geographical reach even further in 2018 to include entries from the whole of Asia. Loyalty is a global business and The Loyalty Magazine Awards reflect this. The definition of eligibility is that entries will be accepted from end user companies (retailers, airlines, hotels, businesses etc) operating in the regions covered, and from companies based in these regions, that are operating programmes for end user companies anywhere in the world.
NEW: The Loyalty Magazine Awards 2018 are this year recognising the growing trend for loyalty initiatives without a specific programme. Companies providing these are achieving customer retention, return visits, increased business and customer ‘stickiness’ without the creation of a specific ‘save and reward’ programme. Loyalty Magazine and The Loyalty Magazine Awards have always embraced and supported new trends and original thinking about Loyalty and this is no exception.
So for 2018, we have a new category specifically aimed at “Loyalty Without a Name” and look forward to hearing from innovative companies.
At the same time, we encourage those with traditional loyalty schemes to enter their programmes that are adapting in special ways to the demands of their customers. There is the “Long Term Loyalty Programme” category for example, aimed specifically at those programmes that manage to continue to engage successfully with their customers, even after several decades. Then there are the usual categories that regular entrants will be familiar with, such as Loyalty Innovation, Best Use of Marketing, Best Use of Technology, plus of course the Regional Loyalty Champions awards.
This year, we have once again widened the geographical area covered to include the whole of Asia, and look forward to some challenging entries from this region.
Please read the individual category criteria carefully, even if you are a regular entrant, because we have amended and adapted them to keep The Loyalty Magazine Awards relevant and up to date.
Change is in the air:
The last year has continued to be a period of great change for commerce. Technology is making the previously unimagined possible, and loyalty marketers are taking advantage of the developments.
Using the branding opportunities and reach of the highly respected and well read Loyalty Magazine, the Loyalty Magazine Awards are perceived as the premier recognition for excellence and achievement in loyalty.
Winners of a Loyalty Magazine Award use their trophies and winner’s seal with pride, and rightly so. They are very difficult to win.
Reason for being:
The Loyalty Magazine Awards exist to pay tribute to excellence in the practice of customer loyalty and retention throughout the Europe, Middle East, Africa and Asia regions and this definition is extended to encompass any type of customer interaction. It is not confined to reward programmes.
The story so far:
The Loyalty Awards were launched in 2012 and year on year have increased the number of entries and geographical reach. Now covering the whole of the Europe, Middle East, Africa andAsia, and now called The Loyalty Magazine Awards, these are the most important awards for the loyalty industry.
Categories cover the full spectrum of the loyalty business plus a nomination only category, Loyalty Industry Personality of the Year. The whole whole entry process will happen online. Using the online entry form you will be able to submit company information, written PDF submission, logo and payment in one seamless process. Please see below for the full list of categories and their individual entry criteria.
Unless stated otherwise, the eligibility period for entries runs from January 1 to December 31, 2017 and entries should include information on results achieved during the eligibility period.
Please remember that you do need to pay an Entry Fee for each entry you make. The fee for 2018 is £275 per entry, plus UK VAT, if applicable. There is a special price of £220 per entry for those entering three or more categories.
Best “Loyalty Without a Name” Initiative
Best Use of Gamification to Enhance Loyalty
Best Customer Experience
Best Use of Technology
Best Use of CRM (Customer Relationship Management)
Best Use of Customer Analytics/Data
Best Loyalty Industry Innovation
Best Use of Communications (including social media)
Best Loyalty Programme Marketing Campaign of the Year
Best Loyalty Programme of the Year – Financial Services
Best Loyalty Programme of the Year – Food Retail
Best Loyalty Programme of the Year – Non-Food Retail
Best Loyalty Programme of the Year – Travel (including hotels & locations)
Industry Personality or Organisation of the Year (including 30 under 40 – The List)
Best Use of Mobile Within a Loyalty Strategy (inluding mobile wallets)
Best Loyalty Programme Within the Telecoms Sector
Best New Loyalty Launch of the Year
Best Omnichannel Initiative of the Year (including Card Based)
Best Coupon/Voucher Based Loyalty Programme – Virtual or Paper
Best Loyalty Programme of the Year – B2B
Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty
Best Short Term Loyalty Initiative
Best Long-Term Loyalty Programme
REGIONAL Loyalty Champions
Regional Champion: Western Europe
Regional Champion: Central & Eastern Europe including Russia and Turkey
Regional Champion: Middle East & Africa
Regional Champion: Asia, including Australia, New Zealand, the Indian sub-continent and all areas East
The Categories in detail:
The award will go to the food retail organisation or brand that can show how it has operated the best loyalty offering under one or more of the following criteria – value to the customer, commercial benefits for the brand owner and programme manager, enhancement of the brand for the programme partner, creativity, innovation, emotional engagement and an omnichannel approach.
This very special award will be presented to an individual or team that has made an outstanding contribution to the advancement and success of the loyalty industry. Nominations may be made from anyone in the industry and are not restricted to programme managers or service providers. Additionally, judges will nominate candidates they feel qualify for this award, including the 30 under 40 award.
30 under 40 – the list We are particularly interested in receiving nominations relating to young people who are thinking out of the box and challenging the existing rules. It is our intention to produce a “30 under 40” list of impressive loyalty practitioners, and urge you to nominate those in your organisation who are doing great things. Please send your nominations to: firstname.lastname@example.org
This award will go to the loyalty programme that can show how it has focussed on the business customer (large and small), under one or more of the following criteria – value to the customer, commercial benefits for the brand and the business user, and innovation.
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