Case Studies

Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

Heineken Heineken Biertegoeds (Beer Credits): the bridge from retail to bar Winner of: Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy (including Mobile Wallets), Best Omnichannel Loyalty Initiative, Best Loyalty … [Read more...] about Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

P&G Haircare Driving loyalty with deep value discount Winner of Best Coupon/Voucher Based Loyalty Programme - Virtual or Paper Why we won: It is great to see an international FMCG brand addressing loyalty, and this is the best evidence of … [Read more...] about Why we won: P&G Haircare – 2017 Loyalty Magazine Awards winners tell their stories

Nestlé Hellas NestléNoiazomai Winner of Best Loyalty Programme of the Year Why we won: With more than 150,000 registered active members in less than one year from its launch, NestléNoiazomai (NestléCare in Greek) has proved a big success with … [Read more...] about Why we won: Nestlé Hellas – 2017 Loyalty Magazine Awards winners tell their stories

Ideal Boilers Igniting growth in the domestic boiler replacement market Winner of Best Long Term Loyalty Programme & Loyalty Programme of the Year: Western Europe. Why we won: A massive achievement from a company operating in a very … [Read more...] about Why we won: Ideal Boilers – Loyalty Magazine Awards 2016 winners tell their stories

Shell Pump Challenge - Make filling up fun Winner of Best Use of Communications. Why we won: The Challenge shook up an existing scheme by gamifying the mundane process of filling up to increase customer expenditure. … [Read more...] about Why we won: Shell – Loyalty Magazine 2016 winners tell their stories

Dr. Max Becoming the medical hub Winner of Best Use of CRM (Customer Relationship Marketing), Best New Loyalty Programme of the Year, and Loyalty Programme of the Year: Central and Eastern Europe plus Turkey. Why we won: A programme that changes … [Read more...] about Why we won: Dr Max – Loyalty Magazine 2016 winners tell their stories

de Bijenkorf A personal welcome by location targeted Apple watch messages Winner of Best Loyalty Industry Innovation and Best Use of Technology Why we won: A simple and effective programme that moved quickly to use the buzz around the Apple Watch … [Read more...] about Why we won: de Bijenkorf – Loyalty Magazine 2016 winners tell their stories

Conad Scrittori di Classe – Clever Book Collection Winner of Best Loyalty Programme of the Year – Retail (Food) and Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty Why we won: A great CSR programme that also stands up as a … [Read more...] about Why we won: Conad – Loyalty Magazine 2016 winners tell their stories