Entries for 2018 open on October 19th 2017.
- Your entry should comprise three sections – the Summary, the Main Entry and the Title & Synopsis:
- (click the image to download the Loyalty Magazine Awards call for entries booklet)
The most important part of your entry is the 250 words description in bullet form summarising the key points of your entry. This is very useful to provide an overview for judges who may not know about your product or service. Use the same question headings as your 1,000-word statement (see below) which will then go into more detail. (Questions are not part of the word count).
- Main entry
Your main entry must take the form of a typed statement to a maximum of 1,000 words (maximum two pages of A4/US letter format) in the Question and Answer format outlined below (use the questions as section headings):
- Describe the product or service for which your company is entering this award category (include the aims and objectives of the initiative, project or programme).
- What has your company done in the period January 1 to December 31, 2017 to qualify for this award? (include scope of programme or initiative, choice of implementation or approach).
- What benefits to your company and your customers can be illustrated as a result? (i.e. competitive advantage, effectiveness, ROI, improved performance, service).
- What two measurements of success best indicate why your company or the programme or initiative should win this award? (please refer results and outcomes to the original objectives).
- Title and Synopsis
Please include a maximum 10 word title and a 50 word entry description which will be used in the shortlist printed edition of Loyalty Magazine and the Awards programme should your entry be shortlisted.
More detailed information on putting together entries can be found under the What to Enter heading.
- All entries must be submitted using the Online Entry Form. The form allows you to upload your written submission, company logo and 2 pieces of supporting material and the other required information. Any additional material should be uploaded to Dropbox and an invite sent to email@example.com to share the folder, clearly noting which entry the material belongs to.
- You must clearly label your written entry and any supporting material with your company name, the title of your entry and the category which you are entering. If you are using Dropbox, each entries additional supporting material must be uploaded in a separate, clearly labelled folder.
- You may enter more than one project or programme in a single category.
- You can enter more than one category with the same entry, but each entry should be tailored to the requirements of the category criteria.
Hints and Tips
- Include only relevant detail, be specific and give clear tangible examples where possible.
- Be concise and succinct in summarising your achievements for the judges.
- Include supporting evidence where possible to compliment your entry.
- Don’t assume knowledge: please explain all references and avoid abbreviations.
- The judges will shortlist entries based on the main submission and bulleted 250 word synopsis. You should ensure that these are both strong and stand alone from the supporting material. Supporting material will only be made available to the judges at the final judging session.
Don’t forget to pay your entry fee of £275 per entry, plus UK VAT if applicable, to ensure your entries are processed.
The deadline for entries is February 14, 2018.