We are grateful for the continued support and commitment of our sponsors without whom The Loyalty Magazine Awards would not be possible.
Sponsorship offers a fantastic vehicle to raise the profile of your brand and strength your alignment and commitment to the industry. There are a number of ways your organisation can get involved with The Loyalty Magazine Awards:
- Category sponsorship
- Bespoke sponsorship
- Branding and advertising
Contact us on +44 (0)1572 820088 or email Annich McIntosh
annich@theloyaltymagazineawards.com to find out more.
Sponsors for 2018 are:
Prime Sponsor
Currency Alliance operates the Loyalty Ecosystem – which is a cloud-based platform enabling existing and new loyalty programs to rapidly connect with other businesses to issue, redeem, and exchange popular loyalty currencies.
The next wave of innovation in loyalty marketing involves broader collaborations among business partners to offer common loyalty currencies – or enable greater liquidity – so customers can more rapidly accumulate value and realize greater freedom in using that value for redemptions that are really motivating. More motivated customers buy more frequently and identify themselves during the sale – which generates much better data to enable our partners to personalize engagement.
Our objective is to increase the utility of loyalty currencies for consumers, thereby increasing value to our merchant or travel partners issuing those loyalty currencies. Greater utility drives more customer interaction, which in turn generates better data. We help make that data actionable via marketing campaign management tools, or through triggers that drive actions in your own CRM, Loyalty, or Marketing Campaign Management systems.
The Currency Alliance platform is designed to extend functionality for existing loyalty programs by enabling easy connectivity between trading partners, assembling rich customer profiles, and facilitating more automated customer engagement. To achieve this, we offer a single API with multiple endpoints through which any type of loyalty transaction can be completed. Some partners have integrated and completed testing in as little as 3 days.
Currency Alliance also offers a Loyalty Rules Engine to enable partners to easily set up earning and redemption rules. Because the modern technology runs in the Amazon Web Services Cloud, all partners benefit from a robust architecture and scalability, as well as shared operating cost. And best of all, the platform is free to use. We only charge a nominal fee for actual transactions completed.
Owners of a loyalty currency can easily network with issuing and redemption partners while retaining full control over marketing campaigns and how the currency is used. We also enable loyalty currency exchange at the wholesale level between collaborating programs, as well as at the retail level so customers can shift value between collaborating programs. Partners retain full control over each trading partner as well as the price at which their currency is exchanged – to enable proactive liability reduction at a profitable cost.
Providing greater freedom to customers will generate increased customer value that can significantly grow active engagement with your program.
The Currency Alliance platform can be used as an extension of existing loyalty programs created over the past 30 years in a very flexible way to meet new business requirements (that would be cost-prohibitive to retrofit into existing architectures), or as a one-stop, Plug & Play solution that replaces the need for high-cost systems. And, the architecture is designed specifically to ensure compliance with rapidly evolving data protection legislation and to store data in a way to virtually eliminate cyber-security threats.
We also welcome the opportunity to work with loyalty solutions providers to help them deliver greater functionality, easier partner connectivity, and new currencies to their clients.
Diamond Sponsor
Tranxactor’s omni-channel consumer engagement solutions for retail and hospitality include Mobile Applications integrated with Loyalty and Rewards programs; Location Based Services; Gift, Pre-pay, Stored Value services; Digital Marketing services and Data Analytics.
With a number of large scale loyalty programmes operating globally, Tranxactor ‘joins the dots’, integrating all consumer touchpoints including point-of-sale into a value-added network enabling retailers to detect, engage, interact and communicate securely with consumers and shoppers in real-time, anywhere, anytime.
Tranxactor’s Thor and ThorLink platform provides retailers with the capability to connect all their consumer channels with their in-store POS or on-line payment services; and inter-act with consumers better, react faster, and deliver relevant offers to influence, incentivise and support purchase decisions.
Our retail customers can digitally transform their business by running personalised targeted marketing campaigns; trigger emails or sms communications in real time; deliver push notifications using beacons and geofencing, and much more.
With offices in the UK, Australia and New Zealand, and a global client base, Tranxactor provides a robust, scalable and proven ISO27001 certified platform that you can rely on.
Find out more at https://www.tranxactor.com
Category Sponsor
Givex offers omnichannel loyalty, gift card, stored value ticketing and EPOS solutions, which drive sales for our clients, help them better understand, reward and entice their customers and ultimately make better-informed business decisions.
Givex loyalty programs help brands collect customer data, mine it to identify their best customers and are customised to drive customer engagement and enduring loyalty.
With over 16 billion transactions processed worldwide our goal is to empower our merchants with knowledge and knowhow by delivering high quality customer engagement solutions on time. Whether it’s free 24/7 support or hassle-free upgrades, our clients know that they can count on us to provide everything necessary for their success.
Category Sponsor
People do extraordinary things for the causes they love. Run marathons. Bake cakes for a local fete. Sit for hours in a bath of beans. Doing ‘our bit’ makes us feel great. Spreading the love not only helps us as individuals feel self worth, it also makes great business sense.
At For Good Causes, we want to help everyone, everyday, support the things they care about. So we came up with a new way of doing it; by helping people convert their loyalty points, miles or cashback into financial donations to the charity of their choice.
Loyalty programmes are designed to drive customer engagement. Giving customers the chance to support the things with which they have the deepest connection will connect them more than ever – encouraging members to be active. As for customers, that’s better than beans; it’s giving them the chance to make a difference to their charities every day.
We’re entering a new era where customer loyalty and social conscience meets to create something amazingly powerful for all. A customer-centric approach to CSR. And a strong return on investment to boot.
Points can save lives. Air miles can improve communities. Cash-back can promote self-worth. All at no cost to customers, so their everyday choices can help their charities access the resources they need to achieve amazing things.
If you run a loyalty scheme, talk to us about adding For Good Causes as a redemption option. Engage with your customers on a completely different level. And watch your social impact increase.
We’re a start-up, for profit with purpose Social Enterprise.
Category Sponsor 
Collinson Group (www.collinsongroup.com) is a global leader in influencing customer behaviour to drive revenue and value for clients.
The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.
The group, which includes the collective loyalty offerings of ICLP, Collinson Latitude and Welcome Real Time provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers.
Collinson Group has 30 years’ experience, across 25 global locations, servicing over 800 clients in 170 countries, employing 2,000 staff, and managing over 20 million end customers. Our clients include: MasterCard, VISA, Diners, Cathay Pacific, British Airways, Air France KLM and InterContinental Hotels Group.
Collinson Group comprises leading brands including: Priority Pass, Columbus Direct, ICLP.
Supporting sponsors:
The ENTERTAINER business is a rewards and engagement brand with an award-winning app that makes it possible for companies to understand users’ redemption behaviour and to personalise communications, driving advocacy and loyalty.