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Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

Heineken Heineken Biertegoeds (Beer Credits): the bridge from retail to bar Winner of: Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy (including Mobile Wallets), Best Omnichannel Loyalty Initiative, Best Loyalty … [Read more...] about Why we won: Heineken – 2017 Loyalty Magazine Awards winners tell their stories

The winners of this year’s Loyalty Magazine Awards demonstrate an extraordinary shift in business practices and a universal focus on customer understanding.

Through trial and error, and with enormous amounts of expertise and ingenuity, our industry has worked out how to use mobile, analytics, online and face-to-face together – not to mention augmented reality, artificial intelligence and personal assistants. Together with the human touch, this equates to Loyalty 2.0, the loyalty of tomorrow.

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