“Staggeringly good” entries give judges a tough job
Turkcell was a big winner in this year’s Loyalty Magazine Awards, being voted Organisation of the Year, and gaining trophies for two categories, plus the new Gamechanger of the Year award.
In a year that the judges described as one of “staggeringly good entries” this was a massive achievement.
Other major winners were Dr Max for “Becoming the medical hub”, an entry from the Czech Republic that combined loyalty with patient safety in a compelling proposition. It won the Central and Eastern Europe regional award, plus New Loyalty Programme of the Year.
Also very successful was Ideal Boilers, which won Best Long Term Loyalty Programme, the Western Europe regional award and was highly commended in two other categories.
Among the retailers picking up awards were de Bijenkorf from The Netherlands for its personal welcome by location using Apple Watch messages, which won Best Use of Technology and Best Loyalty Industry Innovation; Magrabi Retail, from Egypt, which won Best Use of Customer Data & Analytics; WRewards, which is run by Woolworths in South Africa, for Best Loyalty Programme Marketing Campaign of the Year; and pureHMV which operates in the UK, Ireland and Canada, for Best Loyalty Programme of the Year – Retail (Non Food).
Italian retailer Conad won Best Loyalty Programme of the Year – Retail (Food), was highly commended in Best New Loyalty Programme of the Year, and also won Best Corporate Social Responsibility (CSR) Initiative Linked to Loyalty, so a highly successful year for them.
Danske Spil / Dansk Supermarked Group won Best Coupon/Voucher Based Loyalty Programme of the Year – Virtual or Paper; Coop Schweiz won Best Short Term Loyalty Programme for ‘Re-shape perception of Supercard’, and Carrefour France & Spain won Best Omnichannel Loyalty Initiative of the Year with The Minions’ Magic, plus a highly commended for Best Short Term Loyalty Programme.
Amongst the loyalty programmes winning awards was PINS for its multi-platform campaigns in Latvia, which won the Best Use of Gamification to Enhance Loyalty category, Nectar for ‘Transforming Nectar for the mobile age’ which won Best Use of Mobile within a Loyalty Strategy, and Shell which was awarded Best Use of Communications for its Pump Challenge.
Odeabank won Best Loyalty Programme of the Year – Financial Services with Ketchup Loyalty, for Kazandiriy’O (Makes you win), and Royal Caribbean International won the Best Loyalty Programme of the Year – Travel category for Club Royal.
Vodafone Turkey was highly successful with Ketchup Loyalty and AMVG for SOHO (Small Office-Home Office), winning Best B2B Loyalty Programme and Best Loyalty Programme within the Telecoms Sector.
A new category this year is The Gamechanger Award, chosen by the journalists and contributors to Loyalty Magazine. The first winner of this award is Turkcell for its Transformer Security Service. This uses Internet of Things technology to guard transformers for farmers, against both theft and malfunction, thereby protecting crops by ensuring irrigation is maintained. The judges said this was a gamechanger because of the potential it shows for IoT to be used in a myriad other loyalty applications. “Who would change telecom supplier when they are guarding our valuable commodity?” they commented. “The extent of use of M2M applications that have the potential to foster loyalty is only limited by your imagination.”
Winner of the Middle East and Africa regional award was MySchool MyVillage MyPlanet for Rhino Conservation.
The Loyalty Magazine Winners’ Edition contains full details of all the winners, and a special article examines why loyalty is so important to Turkcell. Click on the Loyalty Magazine cover image (right) to receive your complementary copy:
Sponsors of The Loyalty Magazine Awards are Bink (prime sponsor), ICLP, Avios, Aimia and Veoo.